About us
You shouldn't have to choose between a gamble and a tool.
For years the only options were an unvetted freelancer who might not work out, or software that automates a task but never a role. SimplifiVAs is the alternative: a real, vetted, trained assistant who takes work off your plate so you get your time back.
Why we exist
The freedom to run your business, not just survive it.
We exist to help business owners escape the burden of having to do it all — every invoice, every follow-up email, every scheduling conflict — so you can focus on growing the business, providing for your family, and actually enjoying the reasons you started it in the first place.
Our mission is to simplify business ownership with assistants who are ethical, highly selective, and expertly prepared before they ever join your team. We hold ourselves to the highest standard of vetting and training, and we treat every assistant with respect and every client with accountability.
Our vision is simple: be the partner that lets you build a thriving business while getting the work-life balance you actually deserve — not someday, starting now.
The promise
We believe in earning your business daily, not just once.
That belief isn't a slogan — it shapes five concrete commitments we hold ourselves to on every account, starting with the first call.
We believe in earning your business daily.
That belief shapes everything about how we operate — pricing you see upfront, no contract locking you in, and a person who stays involved long after the introduction is made. If something isn't right, we want to hear it before it becomes a problem.
- 01
No long-term contract
Month to month, always. If we stop earning it, you walk — no cancellation fee, no fine print holding you in place.
- 02
Upfront pricing, on the first call
You hear the cost before you decide anything — quoted plainly on the discovery call, never buried in a follow-up proposal.
- 03
Matched to your business, not a pool
Your assistant is shortlisted against the work you actually described — not pulled at random from a general bench.
- 04
A dedicated US-based account manager
One person owns your account end to end, and stays involved long after the introduction is made.
- 05
Reviewed at 14 days, 90 days, and annually
Structured check-ins catch a mismatch early and widen scope as trust builds — on a set schedule, not left to chance.
Leadership
The person behind the standard
Founder
Chris Cole
SimplifiVAs was founded out of a straightforward frustration: owners were being offered a bad choice. Gamble on an unvetted freelancer, or buy more software that automates a task but never gives you your time back. Neither solves the real problem. The company was built on a different premise — that the right person, rigorously vetted and properly matched, can do what no directory or automation tool can: take real work off your plate, reliably, starting week one.
Ready when you are
See what a vetted match actually feels like
Twenty minutes on the phone, upfront pricing, and no obligation. That's how we earn the chance to work with you.